Letterheads of yore

To be historically correct, the term letterhead did not appear until 1890. Before then, it was called “letter paper.” (Yes, there is actually a History of Letterhead on the web.) I went searching for information on this subject because letterheads of the 19th century can be especially eye-catching.

Some are dry, business-style designs.
Union Bank and Savings, Cleveland, Ohio
Harm & Schuster business letterhead

Others can be show-stoppers.
Harm & Schuster letterhead
Deutscher Gedenktag

(“Deutscher Gedenktag” means German Memorial Day–perhaps this elaborate letterhead has to do with an organization or event through the German Concordia Lodge of Cleveland?)

Apparently, before radio, TV and the Internet entered the scene, “letter paper” was a chief form of advertising, something businesses offered free to make themselves known. Over time, it seems to have grown into a cultural phenomenon, designers aiming to make as big an impact as TV advertisers on Superbowl Sunday.

I am particularly amazed by this one, from Bremen. Drawn before airplanes, the bird’s-eye view is striking.
mid-19th century bird's-eye view of Bremen

It’s unclear what business the letter paper is supposed to be touting, but since Bremen was then a major port of departure for German emigrants, I have a hunch it was a travel agency.

5 responses to “Letterheads of yore

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.